Learn Our History
ProgressNow Colorado believes in a more progressive Colorado. We believe that in order to affect progressive changes in public policy, we must first shift public opinion. As the state’s largest online multi-issue education and advocacy organization, ProgressNow Colorado acts as a public relations shop promoting progressive ideals while pushing back on bad policies and bad behavior from the right wing.
ProgressNow Colorado and ProgressNow Colorado Education share the same strategic approach to communications.
- Innovation – ProgressNow Colorado focuses on the latest information technology to drive communications and use outside the box messages to break through. We strive to be early adopters of social media not only so we can best utilize the tools but also to teach our progressive partners to do so.
- Rapid response – ProgressNow Colorado focuses on fast and strategic message distribution to educate people in real time on the issues they care about – and to make sure the progressive message is out there first.
- Multi-Issue – ProgressNow Colorado prides itself on being multi-issue. While we prioritize the most pressing issues of the day, in any given month, we work on as many as ten issues. Sometimes we are the lead organization on an issue, and sometimes we partner with other progressive organizations who are the issue expert to make sure their message is being amplified.
- State-Based – ProgressNow Colorado is a state-based organization. We focus on issues important to Colorado and to Coloradans. Although we touch on national issues like immigration or health care, we care about what these issues mean to folks in our state. With our extensive email list, we also send communications on local fights, regional issues, and everything in between.
ProgressNow Colorado started in 2003 as a response to conservative communication dominance. Back then, conservatives controlled Colorado politics and the progressive viewpoint was not heard; ProgressNow Colorado became an alternative voice at the Capitol and in the press. Using new online technologies developed during Howard Dean’s 2004 campaign for president, PNC quickly became the largest and most successful progressive advocacy organization in Colorado–pioneering new methods of engagement that would become the standard for political and nonprofit advocacy. For example, ProgressNow Colorado created and shared online videos before YouTube was a thing.