FOR IMMEDIATE RELEASE
Wednesday, December 3rd, 2014
CONTACT: Amy Runyon-Harms, firstname.lastname@example.org
DENVER – Today ProgressNow Colorado Education unveils the latest ads in its Got Insurance? social media campaign to celebrate real people experiencing real benefits from Obamacare. This year’s ads–this time Got Insurance! with an exclamation point instead of a question mark–launched with an ad featuring Colorado Congresswoman Diana DeGette and “Susie” (from the “Let’s Get Physical” ad) and Uncle Sam and “Nate” (also in the “Let’s Get Physical” ad), the campaign tells the stories of real people who have better health coverage now thanks to Obamacare.
“Ten million Americans gaining health coverage is something worth celebrating,” said Amy Runyon-Harms, executive director of ProgressNow Colorado Education. “Our goal is to encourage more people to enroll in health insurance by sharing stories that highlight the benefits. Everyone should be able to get health insurance and the care they need, when they need it.”
Alongside the ads featuring Congresswoman DeGette (CO-1) and Uncle Sam, the campaign features everyday people who have either improved their health insurance or have access for the first time through the new health insurance marketplace. These stories are designed to show remaining uninsured people the value and benefits of health insurance, known as Obamacare.
“Last year our Brosurance and Nate & Susie ads were seen by millions of people. This year we’re hoping we can get stories of those helped by Obamacare seen by just as many people,” said Jen Caltrider of ProgressNow Colorado Education. “We want to draw attention away from the naysayers who are more concerned about keeping people from getting health insurance than helping them get insured.”
A project of the innovative Thanks Obamacare! campaign, Got Insurance? has been covered by media outlets around the world. With nearly 25 million website visits and hundreds of thousands of social media shares, the campaign increased awareness of the new, more affordable health insurance options under Obamacare among women, families and young adults. Content has been available on Facebook, Twitter, Instagram, Tumblr and Pinterest and the website DoYouGotInsurance.com.
ProgressNow Colorado Education is Colorado’s largest online progressive advocacy organization.
Thanks Obamacare is a nationally recognized campaign credited with turning “Obamacare” from a 4-letter word into a ubiquitous 9-letter word.