FOR IMMEDIATE RELEASE
Tuesday, October 21st, 2014
CONTACT: Amy Runyon-Harms, Executive Director at email@example.com
DENVER: As Colorado voters complete and return their mail ballots this election season, ProgressNow Colorado Education launched a new non-partisan campaign aimed at persuading voters to conscientiously vote every question on their ballot. The “Vote Down Your Ballot” campaign reminds voters of the importance of all the races on the ballot, especially the attorney general, secretary of state, and state treasurer races where “roll off votes”–ballots not completed below the major races at the top–are a major factor in the outcome.
“In recent elections for Colorado’s three lesser-known statewide races, the margin of victory has sometimes been less than the number of voters who simply didn’t complete their ballots,” said ProgressNow Colorado Education executive director Amy Runyon-Harms. “So much of the conversation during election season is dominated by two or three big races, it’s hard for candidates down the ballot to get noticed. But elections for secretary of state, treasurer, and attorney general have major implications for everyone in Colorado.”
As part of the Vote Down Your Ballot campaign, ProgressNow Colorado Education launched a new website, votedownyourballot.com, which emphasizes the importance of voting in down-ticket statewide races. In addition, the campaign is running targeted digital media ads encouraging voters to vote down their ballots:
“Every election, there is so much focus on the top of the ticket races,” said Runyon-Harms. “But the secretary of state, treasurer, and attorney general races have consequences that affect the lives of every Coloradan. What we want is for every Colorado voter to get informed about these important but under-publicized constitutional offices, and put an end to the 6% or more of ballots that come back in Colorado each election with these races left blank. These races are much too important to let someone else decide for us.”